JH1912, a pioneering urban technology and fashion brand under the Jihua Group, held its first media launch event in Beijing.
Category:Emerging Emergency Industry News
Add time:2014-03-10
Summary:On March 7th, JH1912, an avant-garde urban technology and fashion brand meticulously crafted by JiHua Group and its subsidiary, the Italian company NTMAJOCCHI, held its first media launch event at the Millennium Beijing Hotel, marking its official entry into the domestic market with a brand-new quality and image. He Keran, Deputy General Manager, Party Secretary and Vice Chairman of JiHua Group; Li Xuecheng, General Manager of JiHua Group; Yang Chaoxiang, Deputy General Manager; and senior executives from NTMajocchi attended the event, sincerely sharing the brand concept of JH1912 with over 20 mainstream media outlets. The brand name originates from the year "
3On July 7th, JH1912, a pioneering urban tech fashion brand meticulously crafted by Jihua Group and its subsidiary, Italy's NT MAJOCCHI, held its first media launch event at the Beijing Millennium Hotel, marking its official entry into the domestic market with a brand-new quality and image. He Keran, Deputy General Manager, Party Secretary, and Vice Chairman of Jihua Group; Li Xuecheng, General Manager of Jihua Group; Yang Chaoxiang, Deputy General Manager; and senior executives from NT Majocchi attended, sharing the JH1912 brand philosophy with over 20 mainstream media outlets.
The brand name, "JH1912," originates from the founding year of Jihua Group's first factory. It perfectly blends the century-old military quality of Jihua Group—a backbone enterprise of the world's top 500 emerging Jihua Group—China's historical heritage, and the innovative technology and fashion sense of the Italian design team. It aims to provide superior personalized choices for urban elites and the fashion-forward generation. Its quality rivals that of internationally renowned fashion brands, but at a far more competitive price. "Proud to be" serves as JH1912's brand belief, representing its pride in combining top-tier Italian design with the dream factory of Chinese manufacturing, its unique "Invisible" fashion design concept, and its leadership in a forward-thinking lifestyle. The elegant and simple Italian design, subtly incorporating hidden technological functionality and flexible adaptability to the urban rhythm, jointly interprets the "smart" clothing concept promoted by JH1912.
Currently, JH1912's international layout is progressing rapidly. Since September 2013, following successful entries into high-end shopping malls in key cities such as Beijing, Shanghai, Nanjing, and Shenyang, JH1912's first European flagship store grandly opened in Milan, the world's fashion capital, and quickly achieved a strong market response. The flagship store is located in a bustling area adjacent to Via Monte Napoleone, one of the top ten shopping streets globally. This is not only Milan's "fashion center" but also a prime location where major international brands vie for flagship store presence. Furthermore, JH1912 has established a partnership with Scuola di sci Speciale, a world-renowned professional ski school in Switzerland, providing clothing and accessories for instructors, students, and global ski enthusiasts in this fashionable resort destination.
JH1912The brand seamlessly integrates the long and rich history of Chinese culture with the exquisite craftsmanship of top Italian design. Every detail has been meticulously considered and tested. Jihua Group, which has nurtured the rapid development of JH1912, boasts a long and profound brand culture history, consistently enjoying a positive social reputation and consumer acclaim. It possesses a complete business industrial chain, a sound product structure, a leading industry position, and a stable customer base.
Li Xuecheng, General Manager of Jihua Group, stated: "Jihua Group will provide JH1912 with strong technological, synergistic, and reputation advantages, powerfully supporting JH1912's pioneering path in urban tech fashion. Of course, Jihua Group will also leverage the exquisite, authentic, and fashionable JH1912 to bring everyone a brand-new, high-quality brand experience."
NT MajocchiMr. Andrea Terracini, General Manager of the company, also mentioned at the media launch that, in addition to the products themselves, the team will further upgrade the store image and work process systems around the core brand concepts of "Proud to be" and "smart clothing," adopting a more proactive, fashionable, and professional approach to create a pressure-free shopping experience for consumers.
At this media launch event, Jihua Group announced that it will accelerate JH1912's market coverage in key regions such as Beijing, Shanghai, Jiangsu, Zhejiang, and Sichuan, planning to open 600 JH1912 directly-operated stores and a 360-degree online shopping experience within the next five years.
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