Ji Hua 3523 Company and Hyundai Korea have reached a cooperation agreement.
Category:Liaoning Ji Hua News
Add time:2014-10-11
This newspaper reports(Article by 3523 Company`nbsp_tagGuan YangOn October 11, Kim Ming, senior manager of Hyundai Motor China's passenger car business unit, and two other colleagues visited Ji Hua 3523 Company to discuss a cooperation agreement on the modification of Hyundai brand vehicles into commercial and recreational vehicles in China.
Since last year, the company has been actively pursuing adjustments to its overall layout, adding a new business and recreational vehicle sector. At the beginning of the year, the company decided to make the development focus on the market, focusing on traditional products while expanding into business and recreational vehicles. In early August, the first recreational vehicle prototype was successfully produced and, after being showcased in the market, received recognition from customers in many areas. This cooperation with Hyundai brand vehicles on commercial and recreational vehicle modifications in China represents another significant breakthrough for the company in the business and recreational vehicle sector, marking a substantial step forward in cooperation with internationally renowned companies, adding new impetus to the company's development. It also provides new ideas and business models for the company's exploration of product structure adjustments, laying the foundation for future collaboration with more internationally renowned automobile brands.
Tong Shengli, general manager of 3523 Company, stated that: "Cooperation with Hyundai presents certain challenges for the company in terms of R&D, production, and sales. However, in meeting these challenges, the company's technological innovation, production capacity, sales channels, and even management level will undoubtedly be significantly improved." He also said that the company has already developed several preliminary modification plans for Hyundai commercial and recreational vehicles, and further discussions will be held with Hyundai of Korea on these matters.
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