JH1912 accelerates its internationalization process with the grand opening of its European flagship store.
Category:Emerging Emergency Industry News
Add time:2013-12-17
Summary:Following the successful conclusion of its appearance at the 2013 MAPIC (International Commercial Real Estate Exhibition) in Cannes, France, Liu Mingzhong, Chairman and Party Secretary of XinXing JiHua Group, and Li Xuecheng, General Manager of JiHua Group, led a team to Milan to unveil the European flagship store of its high-end clothing brand, "JH1912." This is JiHua Group's first overseas brand store and a key strategic move into the European mainstream market. The store, characterized by a minimalist aesthetic and fashionable attributes, is located in Piazza San Babila, in the heart of Milan's fashion district.
Recently, following the successful conclusion of Jihua Group's appearance at the 2013 MAPIC (International Commercial Real Estate Exhibition) in Cannes, France, Liu Mingzhong, Chairman and Party Secretary of Xin Xing Jihua Group, and Li Xuecheng, General Manager of Jihua Group, led a team to Milan to unveil the European flagship store of its high-end clothing brand, "JH1912." This is Jihua Group's first overseas brand store and a key strategic move into the European mainstream market.
Simple Impression Fashion Attribute
Located in Piazza San Babila, a fashionable square in the heart of Milan, Italy, the "JH1912" European flagship store exudes a unique Jihua charm, brand style, and product temperament in its overall color scheme, product display, accessory combinations, and lighting design. It is both simple and grand, yet full of fashionable design, offering a pleasant shopping experience.
The "JH1912" brand is a joint venture between Jihua Group and Italy's NT MAJOCCHI, perfectly blending Jihua Group's century-old military quality, Chinese historical heritage, and the innovative technology and fashion sense of the Italian design team. It aims to provide a superior personalized choice for urban elites, the fashion generation, and sports and outdoor enthusiasts.
JH1912 products are exquisitely and authentically made, using high-performance fabrics and precise design and technology. The brand continuously strives to provide consumers with fashionable clothing and ultimate comfort in any time and place. Currently, the brand mainly promotes two series in Europe: Fashion City Casual (JH-OUTDOOR) and Fashion City Functional (JH-TECH), emphasizing the "Invisible" fashion design concept—incorporating hidden technological functionality within seemingly simple and elegant Italian city clothing design. This provides consumers with comfort and convenience without compromising their fashionable style.
Stable Location Selection High-end Cooperation
Since September this year, Jihua Group has successfully opened nine "JH1912" brand image stores in high-end shopping malls in key cities such as Beijing, Shanghai, Nanjing, and Shenyang. Choosing Milan for its first European flagship store is a carefully considered decision by Jihua.
Milan, as the world's most influential fashion design capital, with its city style that encourages innovative fusion and luxurious elegance, provides a fertile ground for the "JH1912" brand, which is just entering the international fashion consumer market. This helps it fully integrate Italian fashion spirit and Chinese historical heritage, innovatively creating a "Jihua symbol" for consumers worldwide. More precisely, the "JH1912" European flagship store is located in a bustling area adjacent to Via Monte Napoleone,Via Monte Napoleone)one of the top ten shopping streets globally. This is not only the "fashion center" of Milan but also a prime location where major international brands vie for flagship stores. As Liu Mingzhong, Chairman and Party Secretary of Xin Xing Jihua, stated, "Choosing Milan for the "JH1912" European flagship store considers Milan's influence on brand recognition and consumption in the surrounding areas, and also demonstrates our determination to formally enter the international fashion industry."
Jihua Group's "JH1912" brand has established a partnership with the high-end ski school "Scuola di sci Speciale" in St. Moritz, Switzerland, providing clothing and accessories for coaches, students, and global ski enthusiasts. This school is located in several high-end business districts and is a world-renowned professional ski school, known as a fashionable resort.
Continuous Efforts Strategic Layout
"Europe, especially Italy, has always been considered a global fashion trendsetter, and this will be a key area for us to accelerate our brand's internationalization process." Li Xuecheng, General Manager of Jihua Group, said, "Our brand's entry into Milan is, on the one hand, to quickly grasp industry dynamics and trends; on the other hand, as China's strongest and largest professional clothing R&D and production base, Jihua also hopes to establish its brand image in the global apparel industry and spread Jihua's clothing culture with professional partners."
It is reported that the new Jihua "JH1912" team, while successfully promoting the brand image stores in high-end shopping malls in first-tier cities, is also accelerating the planning of a comprehensive rollout covering key areas such as Beijing, Shanghai, the Yangtze River Delta region, and Sichuan. According to the plan, the goal of establishing 300 stores will be achieved by 2015.
For the external image and internal cultural system construction of new stores, the team will further upgrade the store image and work process system around the core brand concepts of "Proud to beProud to be", "Where style meets performance with heritageWhere style meets performance with heritage", "Anytime, anywhereAnytime, anywhere)", adopting a more positive, fashionable, and professional attitude towards consumers. The five Beijing image stores located in Blue Harbor, SOGO Department Store, Parkson, Joy City, and Fortune Center have quickly gained a good reputation in the industry, laying a solid foundation for the subsequent launch of stores.
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