Ji Hua Group made a stunning appearance at the 2013 International Commercial Real Estate Exhibition
Category:Emerging Emergency Industry News
Add time:2013-12-17
Summary:From November 13th to 15th, 2013, the 2013 International Mapic (MAPIC2013) was grandly held in Cannes, France. Jihua Group was invited to participate in the exhibition. Liu Mingzhong, Chairman and Party Secretary of the Emerging Jihua Group, and Li Xuecheng, General Manager of Jihua Group, led the Jihua delegation, bringing the "Jihua Destination Center (JIHUAPARK)" project to make its debut with a brand-new international corporate image at this "International Commercial Real Estate Carnival," winning unanimous praise from numerous visitors and well-known media. The meticulous exhibition design and stunning debut of the Cannes International Commercial Real Estate Exhibition, first held in 1990, were impressive.
2013From November 13th to 15th, the 2013 International Mapic (MAPIC 2013) was grandly held in Cannes, France. Jihua Group was invited to participate in the exhibition. Liu Mingzhong, Chairman and Party Secretary of XinXing Jihua Group, and Li Xuecheng, General Manager of Jihua Group, led the Jihua delegation, bringing the "Jihua Destination Center (JIHUA PARK)" project to its debut with a brand-new international corporate image at this "International Commercial Real Estate Carnival," winning unanimous praise from numerous visitors and well-known media.
Careful Layout, Stunning Debut
Founded in 1990, the Cannes International Mapic (MAPIC) in France enjoys a high reputation and has become the world's largest professional exhibition and trading event for commercial real estate. This year, it attracted nearly 20,000 professionals from more than 70 countries worldwide.
For its first participation, Jihua Group made great efforts from the exhibition booth design. The "Jihua Destination Center (JIHUA PARK)" booth, located by the window, combines traditional Chinese elements with an international fashionable atmosphere, complementing each other to showcase the steady mentality of a powerful Chinese enterprise stepping onto the global stage. The main colors of red and black, reflecting Chinese style, provide a low-key backdrop, while a screen with a Chinese "回" (hui) character pattern encloses the exhibition area, creating a semi-enclosed area with a mysterious atmosphere; Upon closer inspection, a full wall of photos displays the various fashionable shopping, sports, and leisure projects of "Jihua Destination Center (JIHUA PARK)", and the circular diamond-shaped logo shines with texture under the light.
(Cannes Mayor and MAPIC Chairman visit the Jihua booth)
Jihua Group not only adopted a "half-hidden" approach in its exhibition area design but also carefully selected its clients. After the first round of promotion for "Jihua Destination Center (JIHUA PARK)" at Milan Fashion Week in September, the project team began to screen and invite guests and delivered specially made invitations in a very formal manner, scheduling meeting times in advance. With sufficient preparation, Jihua Group successfully conducted pleasant exchanges, communications, and negotiations with domestic and foreign governments, target customers, and global media during the exhibition.
(Mayor of Maranello, Italy, visits the Jihua booth)
Jihua Group's debut at the commercial real estate exhibition quickly received positive feedback. Information about the delegation appeared on the cover of the exhibition's official media, "mapic NEWS," for two consecutive days; several media outlets, including "Il Sole 24 Ore," the most influential financial newspaper in Italy, and "Corriere della Sera," the most famous daily newspaper, showed great favor to the delegation and conducted in-depth interviews; several world-renowned brands also expressed their intention to cooperate. The Mayor of Cannes, France, the Chairman of the MAPIC exhibition, the Mayor of Maranello, Italy (the location of Ferrari's headquarters), the Chongqing Liangjiang New Area delegation, and the Changchun Economic Development Zone delegation also visited and engaged in active and in-depth discussions on future cooperation and development with Liu Mingzhong, Li Xuecheng, and others.
Selected Team, Innovative Expedition
"Jihua Destination Center (JIHUA PARK)" as a pioneer of new commercial models and formats in China, will innovatively integrate fashionable luxury shopping centers, indoor extreme sports, leisure hotels, and restaurants, catering to the growing needs of China's high-end consumers. It will be developed on the principle of overall planning and phased implementation.
Jihua Group, the investor, is a backbone enterprise of XinXing Jihua Group, a Fortune 500 company and a central enterprise. It successfully listed on the Shanghai Stock Exchange in August 2010. Its main businesses include the research and development of military supplies and special equipment, the research and development of professional clothing and shoes, textile printing and dyeing, leather goods, trade logistics, and industrial investment. It currently has over 30 subsidiaries and branches across the country and owns well-known brands such as Jihua Royal (high-end custom clothing), JH 1912 Outdoor, and Qiangren. It is actively building the world's strongest and largest military supply production base, the world's strongest and largest research and development base for professional clothing and footwear, and is committed to building a leading "Destination Center" brand in China and internationally.
From the beginning of the project, Jihua Group has adhered to the concept of "strong alliance", selecting the best teams in operation management, architecture, and planning, optimizing resource synergy, and jointly building a high-quality "Destination Center." The Italian company Arcotecnica, a partner in project operation management, is a leader in retail real estate and possesses world-class vision and experience; Progetto CMR, the architectural partner, is the only Italian enterprise among the world's top 100 companies, excels in overall design, and always focuses on the central position of people in the architectural design process, which is in line with Jihua Group's people-oriented philosophy; Pueblo, the planning partner, has many outstanding figures in brand promotion, including William Laffargue and David Keen, and has successfully created many innovative and excellent brand cases in France and Canada.
These elite teams from China, Italy, the UK, the US, and France gathered together to convey the core concept of "Jihua Destination Center (JIHUA PARK)" — Escape, Excitement, Elegance, Trust: escape from the troubles of daily life, enjoy the excitement of sports, experience fashionable shopping and elegant leisure services, and trust Jihua's brand and services. They are committed to providing Chinese consumers with an unprecedented shopping experience and a new lifestyle and entertainment experience, aiming to bring about a significant transformation of the Chinese retail market consumption model.
Refined Strategy, Value Enhancement
The construction of the "Jihua Destination Center (JIHUA PARK)" project is an important measure for Jihua Group to enter the high-end tertiary industry, promote its own transformation and upgrading, and enhance its value. It is also a strategic step to help its parent company, XinXing Jihua Group, achieve its goals of "securing its position among the world's top 500 companies, striving for the top 30 among central enterprises, and entering the world's top 500 brands".
"Thinking determines the way out, and strategy determines success or failure. The Jihua Destination Center is one of the important strategies for the international development of Jihua Group and XinXing Jihua Group. It reflects the ability of enterprises to participate in international competition in the process of global economic integration," said Liu Mingzhong, Chairman and Party Secretary of XinXing Jihua Group, when mentioning the significance of the "Jihua Destination Center (JIHUA PARK)" project. At the same time, he believes that state-owned enterprises should dare to "go global" in the reform, positioning their strategic layout in the global competitive value chain. This move by Jihua Group not only conforms to the general trend of economic and social development but is also very beneficial for improving international competitiveness and sharing resources globally.
Both Jihua Group and its partner, Arcotecnica of Italy, are clearly full of confidence in the prospects of the "Jihua Destination Center (JIHUA PARK)" project. "The number of people in China with the consumption capacity for Western high-end goods is growing rapidly. It is estimated that this number will exceed 400 million by 2020. Jihua Group has entered this market with absolutely reliable products and quality at the right time, and we will certainly not disappoint everyone," said Li Xuecheng, General Manager of Jihua Group. Luca Bastalgli Ferrari, CEO of Arcoretail and former president of the fashion association, based on the Italian market, seems to place more importance on its value significance, "More fundamentally, for the first time, a project provides such an opportunity to small and medium-sized Italian enterprises, helping them directly and successfully enter the Chinese market."
Currently, "JIHUA PARK Destination Centers" have strategically positioned themselves across China. Launch cities—Changchun, Shijiazhuang, Chongqing, etc.—cover key strategic points, forming a strong brand appeal for the "JIHUA PARK Destination Center" network. The project is expected to develop into a nationwide network of over 35 individual destination centers within 10 years, providing Chinese consumers with the best "destination" for high-end shopping, active sports, leisure and entertainment, and high-end dining and hotel services.
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