Leading the fashionable and trendy lifestyle, bringing together sports and leisure experiences - Jihua Group Destination Center Project Changchun debut
Category:Emerging Emergency Industry News
Add time:2014-05-07
Summary:On May 6th, the launch ceremony of Ji Hua Changchun Destination Center was grandly held in Changchun Economic and Technological Development Zone. This project aims to create a new Ji Hua life experience center integrating indoor extreme sports, a luxury shopping mall, and high-end hotels and restaurants. This is not only the starting point of Ji Hua Group's national layout of destination center projects, but also an important strategic deployment for Ji Hua to innovate its business model and seek transformation and upgrading. Liu Mingzhong, Chairman and Secretary of the Party Committee of Xingxing Ji Hua Group; Bai Xugui, Deputy Mayor of Changchun; Li Xuecheng, General Manager of Ji Hua Group; Guo Fujun, Deputy General Manager of Ji Hua Group; Luca, CEO of Italian GA Group; and the director of Sino-Italian Development Fund Company...
5Month6On the day of the month, the launch ceremony of Jihua Changchun Destination Center was grandly held in Changchun Economic and Technological Development Zone. This project aims to create a Jihua new life experience center integrating indoor extreme sports, a fashion luxury shopping mall, and high-end hotel dining. This is not only the starting point of Jihua Group's national layout of destination center projects, but also an important strategic deployment for Jihua to innovate its business model and seek transformation and upgrading.
Liu Mingzhong, Chairman and Secretary of the Party Committee of XinXing Jihua Group; Bai Xugui, Deputy Mayor of Changchun; Li Xuecheng, General Manager of Jihua Group; Guo Fujun, Deputy General Manager of Jihua Group; ItalianGALuca, CEO of Group; Guo Ming, Chairman of Sino-Italian Development Fund, etc., attended the launch ceremony.
With Liu Mingzhong announcing the official launch of the Changchun Jihua Destination Center project,cannons roared, balloons soared into the air, and ribbons fluttered in the sky. Amidst cheerful music, Liu Mingzhong and Changchun municipal government leaders jointly broke ground. The ceremony was met with thunderous applause, the atmosphere was enthusiastic, and the sun was bright, sweeping away the chill and gloom of yesterday, signifying the bright future of Jihua Group's destination center project!
After the launch ceremony, Liu Mingzhong, Li Xuecheng met with Gao Guangbin, Secretary of the Changchun Municipal Party Committee, and Jiang Zhiying, Mayor of Changchun.
Integrating multiple business formats, bringing together three enjoyments
As a pioneer of new business models and formats in China, the Jihua Destination Center project, after thorough research and preparation, has officially settled in Changchun Economic and Technological Development Zone today and entered a new stage of substantial construction. According to the survey, in the consumption structure of domestic tourists, the three items of entertainment, shopping, and dining alone account for more than half. Jihua Group has innovatively integrated indoor extreme sports, fashion luxury shopping malls, high-end leisure hotels and restaurants, and other commercial formats in this modern service complex project, aiming to create a fashion and leisure integrated experience center. This is not only the first of its kind in China, but also considered advanced worldwide. The project, with a design style that combines Eastern and Western cultural flavors, will meet the growing demand for high-end consumption in Changchun and even the Northeast region. It will be developed on a rolling basis according to the principle of overall planning and phased implementation, with plans to open in2015spring.
Sports, shopping, and leisure entertainment can all be found in the Jihua Destination Center. The sports and entertainment center here will introduce indoor surfing, wind tunnel skydiving, indoor rock climbing, and high-speed driving, a series of highly entertaining sports projects for the first time, providing consumers with an unparalleled sports experience. Jihua Group has signed exclusive cooperation intentions with world-leading indoor surfing equipment suppliers, rock climbing design suppliers, and operators and equipment suppliers of wind tunnel facilities operating in40countries and regions around the globe. In other words, similar sports projects will only appear in the Jihua Destination Center, waiting to challenge your limits and release your energy.
In addition to sports, the destination center also offers consumers hundreds of flagship stores of world-class brands, providing cutting-edge global fashion items at very competitive prices. Its fashion luxury shopping mall will be unlike any similar place in China. Here, consumers can fully and closely experience the surprise that world fashion trends bring to Chinese customers. It is worth mentioning that the creation of a highly humane, cultural, and leisure shopping environment is also one of the highlights of the project. The overall store layout allows consumers to truly relax while shopping, and to experience while relaxing. Considering Changchun's climate, the shopping mall's design focuses on indoor spaces.
The supporting restaurants and hotel facilities are designed to allow people to truly feel the new meaning brought by the destination center and truly experience the joy of enjoying life with their family. From the project plan, the spherical rotating restaurant in the middle is a highlight. Drawing on traditional Byzantine style design and decoration, the dome makes the space magnificent, while360degree unobstructed rotation not only allows diners to enjoy panoramic views, but also creates a scene in itself, complementing the surrounding environment. In addition, an eco-friendly, technologically intelligent, and humanistic hotel will also be built here,providing200to300rooms, meeting the needs of consumers for short stays or vacations.
Select international teams, create urban landmarks
The investor, Jihua Group, is a world500strong, backbone enterprise of XinXing Jihua Group, a central enterprise,2010year8listed on the Shanghai Stock Exchange in the month, is currently actively building the world's strongest and largest military supplies production and guarantee base, the world's strongest and largest professional clothing and professional footwear production and R&D base, and is committed to creating a leading "destination center" brand domestically and internationally. Jihua Group positions this project as an important measure to achieve the company's entry into the high-end tertiary industry, promote its own transformation and upgrading, value enhancement, and give full play to its own advantages, optimize resource allocation, and implement its internationalization strategy.
From the beginning of the project, Jihua has adhered to the concept of "strong alliance", selecting operation management, construction, and planning teams, optimizing resource synergy, and jointly building a high-quality "destination center". The project's operation management cooperation team, an Italian company, is a leader in retail real estate, with world-class vision and experience; the project's construction partner, as the only Italian company among world100strong enterprises, is adept at overall design and always pays attention to the central position of people in the architectural design process, which coincides with Jihua's people-oriented concept; the planning cooperation organization has many outstanding figures in brand promotion, and has successfully created many innovative and excellent brand cases in France and Canada. These elite teams from China, Italy, the UK, the US, and France have gathered here to jointly convey the core concept of Jihua Destination Center - escape, stimulation, elegance, trust: escape the troubles of daily life, enjoy the stimulation of sports projects, experience fashionable shopping and elegant life, and trust the Jihua brand and meticulous service.
After "almost running all over China", the Jihua project team included the northern spring city - Changchun - in the list of launch cities. This is thanks to the strong support from the Changchun municipal government for the "two new and four high" modern service industry projects, and also due to the perfect match between the project target and the city's needs. Changchun's unique geographical advantage of radiating the whole country and even Northeast Asia's five countries, its steadily growing consumption willingness and ability, have strengthened Jihua Group's confidence in site selection, and the unprecedented shopping methods and new life and entertainment ecology contained in this project will also inject new vitality into the rapid development of Changchun.
"Choosing Changchun as the launch city for the project is based on the good cooperation foundation and consistent strategic consensus between us and the Changchun municipal government. I believe that through the joint efforts of both sides, we will surely create the best 'destination' and a new landmark in Changchun that meets the needs of modern city life, leads industry trends, and refreshes the expectations of a wide range of consumers." Li Xuecheng, general manager of Jihua Group, said this at the launch ceremony.
It is understood that Ji Hua Group's Destination Center project debuted at the end of last year.2013At the annual International Commercial Real Estate Exhibition, it won unanimous praise from numerous visitors and well-known media. Following the launch ceremony, Li Xuecheng also specifically accepted group interviews from relevant media. Currently, Ji Hua Group is steadily advancing the national strategic layout of the project, striving to create a strong brand appeal for the Ji Hua Destination Center network.
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